Marketing Arena: Digital Transformation - The Big Five

This year's Marketing Arena (17.09.2019) is all about digital transformation and its five important trends you should know. Ivano Somaini talks about the trend topic Cyber Security.

The Marketing Arena Schaffhausen is a platform for the exchange of knowledge about marketing, communication and sales.

This year, the event will focus on digital transformation and will highlight five important trends that are already influencing today's activities and will become even more important in the future.


Workshops and talks on the five trends:

  • eCommerce
  • Cloud Computing
  • Influencer Marketing
  • Artificial Intelligence and Machine Learning
  • Cyber Security


Ivano Somaini, regional manager and social engineering expert at Compass Security, presents different attacks of professional hackers. These methods go far beyond the exploitation of technical weaknesses. Ivano Somaini will sensitize the audience to information security issues.


Take the chance to get a sound overview of the Big Five of digital transformation!


Date: Tuesday, September 17, 2019, from 4 p.m.

Venue: Park Casino Schaffhausen


At you will find the details and the informationen about your registration. 


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